Tradeworthy

You're on a job when it rings.

Missed calls cost you work. We answer every one.

One missed call could be a £650 roof repair.£33,800a yearif you lose one a week.£650 is the lower of two published UK averages for a roof repair (Oct 2026). Your jobs may be worth more. Work out yours

Built for trades on Google Local. Live within 7 days of sign-up.*

From £99 + VAT a month.Launch offer: sign up for three months and get the third free.

A roofer kneeling on scaffold at the eaves of a house, fixing grey roof tilesA builder laying concrete blocks for a rear extension in a back garden, seen from behindA plumber under a kitchen sink working on copper pipesA roofer on a long scaffold run fixing roof tiles along a terraceAn electrician working at a fuse board in a hallway, seen from behind

By the time you can ring back, they're ringing the next name on the list.

6/10

tradespeople say they struggle to answer the phone at work.Fix Radio survey of 220+ UK tradespeople, 2022

Every call could be your next job.

And on Google, you're paying for some of those calls.

Google counts missed calls against you, and has announced that from this autumn it will charge for some of the ones you miss.Google Local Services Help, Oct 2026; Google notice to advertisers, Aug 2026. All sources

Tradeworthy's digital assistant puts your expertise first and gives your customers a great experience.

Plans from £99 + VAT a month. See our plans for more details.

Watch how Tradeworthy works (sound on). See How it works to hear a real call.

How it works: We sort the call first. Then we ring you.

Sales calls and wrong numbers never get put through to you. For a real job, we ring you while we're still taking the details.

  1. Your customer rings

    Answered straight away, in your business name.

  2. We find out what they need

    One question about the job sorts the call.

    Sales call or wrong number?Closed politely and logged. It never interrupts you on the job.
  3. A real job? We ring you

    While we're still taking and checking the job details.

  4. Either way, you get first go

    Pick upYou're straight through to them.
    Can't get to itChecked job details on your phone within a minute of the call ending.
If the call drops, we ring them back.More on how it works

The job, written down. On your phone within a minute.

You'll have everything you need when you ring back. And every call, including the ones that weren't work, is logged in your weekly report.

  • Name
  • Where they are
  • What the job is
  • A number to reach them on
08:42
THURSDAY
New job enquiry
Name: Mark Davies
Where: Crawley, RH10
Job: Gutter hanging off at the front, wants it sorted this week
Number: 07700 90045616:20
YESTERDAY
New job enquiry
Name: Priya Shah
Where: Haywards Heath, RH16
Job: Rear extension, has drawings, wants someone to come and look
Number: 07700 90078911:05
TODAY
  • Same order, every time
  • From one number
  • In the messaging apps you already use
  • Every call logged in your weekly report

Example messages. Names and numbers are made up.

Capture · Cover · Convert

Start with calls to your Google Local ads and, if you like, your Google Business Profile, using our Capture plan. Or expand to cover all your job enquiry lines. When you're ready, let us help turn more of them into booked work.

Launch offer: sign up for three months and get your third month free.

On Capture and Cover. Card at sign-up; months one and two paid upfront, then monthly. Cancel at least two weeks before your payment date and that's your last month.

Capture

£99+ VAT a month

Calls from your Google Local ads and Google Business Profile, answered, put through to you or written down.

Get started

Cover

£149+ VAT a month

Every call to your business is covered. Your Google calls, plus people who visit your website or see your number on your signs, flyers and vans. Keep your existing landline number: point it at us and Tradeworthy answers it.

Get started

Convert

Coming soon
£249+ VAT a month

The tools to turn more enquiries into booked work: follow-up, bookings and reminders.

One-off setup fee of £249 + VAT, waived when you pay for three months upfront.

Register interest

Questions trades ask us

Can't see yours? Ask us. Support's on WhatsApp, Monday to Friday, 9 to 5, and we reply the same working day.

Is it a robot?

It's a digital assistant, and it says so straight away.

Callers hear: "I'm the digital assistant that gets you through to Dave, or makes sure he gets back to you." We're not pretending it's a person. It isn't there instead of you picking up. It's there instead of the phone ringing out.

Aren't you just another answering service?

Same kind of technology under the bonnet, but we only do trades.

We won't pretend otherwise. The difference is that it sorts the call first, rings you while it takes the details, and writes the job up the same way every time. Support's on WhatsApp, not a helpdesk.

Will this put my Google bill up?

It can, and we won't pretend otherwise.

Google charges for calls that get answered, and we answer every one. But from this autumn, if someone rings your Google ad in your opening hours and waits more than 20 seconds, Google charges you whether you answer or not. You're paying for those calls either way. The question is whether they turn into work.

Calls we answer outside your opening hours are charged by Google too, the same as if you'd picked up yourself. So are the jobs that come from them.

How quickly can I be up and running?

Live within 7 days of sign-up.

That's once you've paid and given us access to your Google Local ads account. The quicker you get us those, the quicker you're live.

Who isn't it for?

It's built for trades on Google Local ads that are a limited company or VAT registered.

It's not for you if:

  • you're not on Google Local ads (we can still cover your main line by arrangement: talk to us)
  • you're not a limited company or VAT registered
  • you're looking for someone to price your jobs

The team behind Tradeworthy has spent the last two years building and refining call answering for UK trade businesses.

Meet the team

Give your next caller the best chance of becoming a job.

Start with your Google calls. Live within 7 days of sign-up.*