Tradeworthy
About Tradeworthy

Helping UK trades to be found and turn more of their calls into work.

Our mission is to help UK trades be found, turn more of their calls and enquiries into work, and give their customers a better experience.

Why we're doing this

Technology can't lay a brick. But it can get you found and connect you with new jobs. It can also answer the simple questions just as you would, giving your customers a great experience that adds to your reputation.

We're committed to making that happen.

We believe the best tradespeople focus on delivering high-quality work and great service to their customers. The best person to talk about trade services is the tradesperson themselves; technology can never replace that hands-on expertise. It can't lay a brick, fix a tap or wire a socket.

But in the modern world, with rising customer expectations, technology can play a key part in getting you found, connecting you with customers and giving them a great experience.

We exist because we believe that for trades to make the most of technology in their business, they shouldn't have to become tech admins. We're committed to building the tools that deliver value to trade businesses, and putting them in the hands of trades, on the devices and apps you already use.

How we work

A service we run, built with trades

This isn't software we hand you and walk away from. We set it up, we change it when your business changes, and we look after it.

We're not a big company. When something isn't working, you're talking to the people who can change it.

We provide hands-on support through our customer WhatsApp channel, so we're there when you need us. And we're always listening, so we can improve what we build and make sure it works for the trade, and nobody else.

If something here is wrong, or there's a thing that would make a real difference to your week, tell us.

What we won't do
  • We won't price your work.That's yours.
  • We won't sell your enquiry to another trade.Your calls are yours.
  • We won't take payment from your customers.The money for the job goes straight to you.
The people

Who's behind it

The team behind Tradeworthy has spent the last two years building and refining call answering for UK trade businesses.

Chief Operating Officer

Dan Sands

Dan ran the digital team at a leading UK marketing agency, delivering for some of the world's biggest technology brands. He went on to co-found and grow a digital marketing business, running the systems that kept it efficient and compliant, before exiting after 14 years. At Tradeworthy, Dan makes sure everything runs like clockwork.

Chief Revenue Officer

Oliver Paull

Oliver has spent 20 years in new-business sales for technology companies, opening accounts and leading sales teams, and went on to run new business for a sales-growth consultancy. For the last two years he has built AI call answering and automation for small businesses. At Tradeworthy he looks after sales and customer support.

Chief Technology Officer

Chao Liu

Chao started programming over 20 years ago in investment banking, building high-frequency trading systems, the precursor to AI. He went on to build a programmatic marketing agency that won the Queen's Award for Enterprise in 2020. For the last five years he has helped businesses use AI and automation to get more done with less effort.

Give your next caller the best chance of becoming a job.

Start with your Google calls. Live within 7 days of sign-up.*