Tradeworthy
How it works

We sort the call first. Then we ring you.

Sales calls and wrong numbers never get put through to you. For a real job, we ring you while we're still taking the details.

  1. Your customer rings

    Answered straight away, in your business name.

  2. We find out what they need

    One question about the job sorts the call.

    Sales call or wrong number?Closed politely and logged. It never interrupts you on the job.
  3. A real job? We ring you

    While we're still taking and checking the job details.

  4. Either way, you get first go

    Pick upYou're straight through to them.
    Can't get to itChecked job details on your phone within a minute of the call ending.
If the call drops, we ring them back.

What you get, on every plan

You get first go.

Sales calls and wrong numbers never get put through to you. We ring you while we take their details. Pick up and you're straight through. Can't? You'll have everything you need when you ring back.

It knows what you do.

Built around the services you offer. Callers after something you don't do are pointed the right way.

Your customers, and your name, in good hands.

Callers hear your business name, get a straight answer, and are put through to you if we can reach you. If the call drops, we ring them back.

Nothing goes missing.

Job details delivered every time. Every call logged in your weekly report.

This isn't software we hand you. It's a service we run for you.

We set it up for you. Nothing to learn. Nothing to run.

  1. STEP 1Sign up. Pick your plan and pay by card.
  2. STEP 2Give us access and a few details. Add us to your Google Local ads account, tell us the services you offer and where to reach you. We build the rest.
  3. STEP 3Ring it yourself. Hear exactly what your customers will hear, check it and sign it off. Then you're live.

Live within 7 days of sign-up.* Questions along the way? Support's on WhatsApp, Monday to Friday, 9 to 5, and we reply the same working day.

Built for trades on Google Local ads

Google counts missed calls against you,* and has announced that from this autumn it will charge for some of the calls you miss.†

We're a live answering service. Everything we do is built to get your customer through to someone who can help, as fast as possible: you, if we can reach you, and the job written down if we can't.

*Google Local Services Help, "About ad rankings", accessed Oct 2026. †Google notice to Local Services ads advertisers, Aug 2026, as reported by Search Engine Land.

What we need from you

Admin access to your Local Services ads account, so we can set your line up. Once you're running, we drop our access to the minimum we need.

What you'll see

Every call, in a weekly report: who rang, what they wanted and what happened, including the calls that weren't work. So you can see what your Google Local ads are bringing in.

What stays yours

  • It never prices a job.Your prices are your business.
  • The money goes straight to you.Payment for the job goes between you and your customer. We never touch it.
  • Your own number stays yours.Point it at us, and switch it back whenever you like.
  • Recordings deleted after 30 days.Calls are recorded, and the recordings are deleted after 30 days.
  • Your customers' details, held for you.Held on your behalf under UK GDPR. We're registered with the ICO.

Give your next caller the best chance of becoming a job.

Start with your Google calls. Live within 7 days of sign-up.*